Project Management Research Institute (PMR Institute) is a leading organization specializing in project management consulting, coaching and research. Over a period of time they developed very successful and a very diverse product / service portfolio like;
- PM distilled – a leading project management workshop, which is already attended by more than 2000 project managers worldwide
- myPmguide series of e-books covering the complete project management concepts
- e-learning courses on project management
- Agile project management workshops
- PMO implementation services
- Products and services of strategic partners
These products / services are offered through a wide network of delivery partners world wide. These products and services got evolved over a period of time and each one of them existed as a separate brand like www.pmdistilled.com www.mypmguide.com etc. As the client base and the product portfolio grew along with the co-branding with delivery partners and strategic partners, the end users of the products and services of the Project management research institute started getting confused about the product/service offerings.
Strategy
Consolidation of the products and services under one brand 'pmrinstitute' was the strategy to counter this. PMRinstitute was positioned as a one stop shop (virtual PMO) for all those interested in project management. PMRI and Prologic systems joined hands to implement this strategy by;
Prologic's role
1) Developing the web site www.pmrinstitute.com which showcased the products and services of PMRI and it's partners in a single window to it's end users.
These resulted in better corporate identity of the Project Management Research Institute.
The future
PMRI and Prologic systems are working together to make www.pmrinstitute.com as a virtual PMO which will help project managers to locate project management resources with ease. PMRI has outsourced it's agile project management tool development to prologic. Prologic is working very closely with PMRI in corporate brand building by; Designing all the brochures, fliers, logos
- Continuously enhancing the contents and the user experience of the PMRI website
- Performing email marketing campaigns on behalf of PMRI
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